We've got Pawsitively awesome news for our wellness area.

The North East Dog Festival is delighted to welcome Pawsitive Relief as the official sponsor of the Wellness Area at its 10th anniversary event, taking place on August 30th and 31st, 2025 at Kirkley Hall, Northumberland.

Pawsitive Relief is the North East’s only veterinarian-led rehabilitation practice, offering advanced, compassionate care for dogs dealing with pain, injury recovery, mobility issues, and age-related conditions. Their services include veterinary physiotherapy, hydrotherapy, manual therapies, acupuncture, and chronic pain management.

Their sponsorship of the Wellness Area will help to shine a spotlight on the importance of canine wellbeing, which has always been a key theme and driving force behind the festival.

Across the festival weekend visitors will be able to enjoy talks in the wellness tipi on everything from dog behaviour to the work of assistance dogs. The team from Pawsitive Relief will be giving two talks per day; "Living Better, For Longer: Why recognising pain in dogs matters" and "Pinpointing Relief: How Veterinary Acupuncture Can Help Your Dog". You can find out more here.

Visitors will learn how to spot hidden signs of pain in their dog, understand the benefits of veterinary acupuncture, and discover practical ways to support their dog’s comfort and wellbeing—at any age or stage.

“We are proud to partner with a business whose ethos aligns perfectly with our mission—supporting the health, happiness, and longevity of dogs across the region,” said Festival directors Rebecca Earle and Dawn Oliver Doyle. “The Wellness Area has always been a major part of our event, starting back in 2017, no other event had anything quite like it; a timetable bringing together a multitude of experts speaking on such a vast range of topic. With Pawsitive Relief's support, this year promises to be once of best ever.”

As part of the wellness partnership, the Pawsitive Relief team will be on hand throughout the weekend to meet with pet owners, share practical advice, and offer insight into how rehabilitation and pain management can change lives.

For more information about the festival, visit: www.northeastdogfestival.comTo learn more about Pawsitive Relief, visit: www.pawsitiverelief.vet